MasterClass

During the COVID19 crisis (April 2020), I started "Coffee and  Learn", an initiative to allow People to meet, share, and learn. I've been overwhelmed by the positive feedback I received from both Speakers, volunteering their time and goodwill to share their expertise, and a growing and engaged Audience. I decided to pursue the initiative to extend the Community and allow everyone to learn, meet, exchange and grow.

Masterclasses are run either in French or English to discuss, share, learn the latest practice and research in Marketing, Business, Society, and Humanism at large. The group is made of practitioners, research professors, entrepreneurs, and more generally « curious » people! 😉

Invited Guest Expert hosts a 45 minutes discussion: 15 minutes presentation, 30 minutes Q&A.

Paris Time Zone (UTC + 2)

OPEN and FREE to Join, feel free to share in your network! 😉

Future Speakers


September 16th - 5.30 pm - 

 New Growth Framework and Impact-Based Marketing


Joel Rubinson is president and founder of Rubinson Partners, Inc. providing marketing and research consulting, is a faculty member of the NYU Stern School of Business, and serves as an attribution subject matter expert for MMA Global. Prior to starting his consultancy, he was the Chief Research Officer at The Advertising Research Foundation.

Joel Rubinson 

MBA, Former Chief Research Officer at the Advertising Research Foundation


 October 1st - 5.30 pm -

Quantifying the Shape of Narratives


Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, where he also serves as the chair of the Marketing Division. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. 


Olivier Toubia

Glaubinger Professor of Business, Chair of the Marketing Division


Livre de Anne Prevost

9 Octobre - 9h

Les Changements de Trajectoire des diplomés des grandes écoles 


Pourquoi passe-t-on de l'open space d'un grand cabinet d'audit au pétrin d'une boulangerie ? Pourquoi sur 100 étudiants diplômés d'écoles de commerce, 15 vont abandonner les grandes entreprises pour devenir artisans, commerçants ou exercer une profession libérale ?

François Pottier  et Anne Prevost 

Professeur au groupe ESC ROUEN - professeur associé de droit à la NEOMA Business School 

 October 15th - 5.30 pm -

Short and Long Run Impact of Marketing on Business


Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management. He has served as the school’s faculty chair, associate dean, and marketing area chair. From 2005 to 2007 he served as executive director of the Marketing Science Institute in Cambridge, Massachusetts.


Dominique Hanssens

Professor of Marketing


October 29th - 5.30 pm -

 Technology and Innovation Management


Prof. Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at the Fox School of Business. Professor Di Benedetto has been named one of the 50 leading research scholars worldwide in Innovation and Technology Management

Anthony Di Benedetto 

PROFESSOR OF MARKETING


November 12th - 5.30 pm- 

Priced to Influence, Sale and Satisfy


Utpal Dholakia is a professor of marketing and holds the George R. Brown Chair of Marketing at Rice University in Houston, Texas. He teaches marketing and pricing strategies to MBA students, and conducts research on consumer behavior & welfare, digital marketing, and marketing strategy issues.  

Uptal DHOLAKIA

Professor of Marketing

December 3rd - 5:30 pm -

Customer-based Corporate Valuation 


Dan is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, missing and aggregated data problems, and the marketing/finance interface

Dan McCarthy

Professor of Marketing

Register FREE for your MasterClasses 

Select at least one Speaker 
Joel Rubinson September16th
Olivier Toubia October 1st
François Pottier - Anne Prevost October 9th
Dominique Hanssens October 15th
Anthony Di Benedetto October 29th
Uptal DHOLAKIA November 12th
Dan McCarthy December 3rd

✅ Join us 👉  Interact live with us!

Time Zone is Paris (UTC + 2)

 Upon signing up, you will receive a confirmation email and a ZOOM link a few hours before the event.

PLEASE CHECK your SPAM to CONFIRM your SUBSCRIPTION!

Thank YOU! 😉

Recent Speakers


Professor Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals

Peter Fader

PROFESSOR OF MARKETING

Jacob is a renowned expert and educator in innovation. His research focuses on creativity, new product development, diffusion of innovation, and social media. He will share his viewpoints on opportunities that crises trigger.

Jacob Goldenberg

Professor of Marketing

Koen Pauwels is Distinguished Professor of Marketing at Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. Prof Pauwels also holds Honorary Professor of Research positions at Groningen University and BI Norwegian Business School.  He received his Ph.D. from UCLA, where he was chosen “Top 100 Inspirational Alumnus” out of 37,000 graduates.

Koen Pauwels

PROFESSOR OF MARKETING

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